|
|
|
PRESS YOUR BROWSERS BACK BUTTON TO RETURN TO THE PREVIOUS PAGE
Feel free to copy this Generic RVM Business Plan. The information will have to be split up to coincide to the proper page number.
Table of Contents Company
Direction................................................................................
3 Company Overview
..............................................................................
3 Legal Business Description Objectives Capital Requirements Management (p.4) Customer
Service.................................................................................
4 Product
Strategy..................................................................................
4 Current Product Operation Strategy (p.5) Research and Development (p.5) Market
Analysis...................................................................................
6 Market definition and growth Customer (Supplier) Profile Competition Risks Product Liability Legal and Government Marketing
Plan....................................................................................
7 Coverage Pricing Sales Strategy Advertising and Promotion (p.8) Financial
Plan.......................................................................................
8 Assumptions Financial Statements Payback Strategy Conclusion
.
8 Your name and
address with date goes here. Name of Banker Bank name Bank address Dear Banker: I am currently
seeking financing to acquire a major role in the local aluminum recycling market
for $amount. My company name is __________. I believe that the future business
plan for My company name will be of interest to you. Introduce your
business talents here. Introduce the
business opportunity which will put your company in the forefront of the reverse
vending market for your area Thank you for your
consideration in this business opportunity. Please feel free to contact me if
you have any questions. Sincerely, Your name Owner of your
company Website address Attachments: Pictures / Sheets
of: ·
Pictures and additional information of
RVM units ·
Aluminum Association statistical data
of the Aluminum market ·
Information from Automated Recycling
about their performance and conclusive data. (Found on the web www.can-machines.com) Company Direction In 20__, My Company
Name is to become the premiere recycler of aluminum cans in the Local Area.
Utilizing the most advanced automated recycling centers known as Reverse Vending
Machines (RVMs) will make this an attainable goal.. Company Overview Overall, our
company can be characterized as a Reverse Vending Machine (RVM) or
Buy-Back-Center operation. Reverse Vending is the purchasing of aluminum cans
from the public and reselling them for a considerable markup. The legal form of
My Company is a ________________. We chose the ________________ form because of
the uniqueness of the company. My company's
business office is located at __________________. Objectives Based on our
projected revenues for the current fiscal year and our projected annual growth,
we feel that within ____ years My Company will be in a suitable position for
further expansion abroad. Our objective, at this time, is to propel the company
into a prominent local market position. Capital Requirements According to the
opportunities and requirements for My Company described in this business plan,
and based on what we feel are sound business assumptions, our total capital
requirements are for $__________. Management Ψ
Your name and names of others in this
venture along with management experience: Customer Service In this business,
the sellers are the primary "customer". The sellers are the Public.
Excellent customer service is the number one priority. The RVMs will be
regularly visited and customers will have their issues resolved within 24 hours.
A telephone number along with an address will be available for customers to call
or mail for concerns or comments. Product Strategy Current Product My Company will
sell UBC (Used Beverage Containers / soda cans) to salvage dealers. Please refer
to the section Market Definition and
growth for further information concerning the aluminum market and trends. Operation Strategy The RVMs would all
be placed in _____ area shopping centers or other businesses. The machines would
be checked and cleaned regularly. Based on current data, I estimate a machine
should get full at least once to 5 times a month. What drives the volume is the
price paid to the public for their cans. Due to the volume of cans, I would also
be able to demand a premium price for the cans on resale. Research and Development The RVMs supplied
from Automated Recycling are state of the art in control technology and in
design. The RVMs are designed to require the least amount of preventative
maintenance and be the extremely user friendly. You may want to add additional
information found on the web site Market Analysis Market Definition and growth The aluminum market
itself is well described by the Aluminum Association. Attached to this
letter are pages from the Aluminum Association web site to help one to better
understand the current and nature of the market. Supplier (Public) Profile My Company's target
market includes individuals who desire to recycle conveniently while on the go.
The most typical customer for our product is someone who is going
shopping and desires to conveniently recycle their aluminum cans. Competition There is no known
competition in the ______ area. (Population ________ +) The closest competition
is in ____________. There are four older RVMs in that town. The next closest is
____________ where there are 12 older style RVMs. Risk The top business /
economic risk(s) that My Company could face would be a "fall out" of
the aluminum market which is very improbable even in a slow economy. Please
refer to the pages supplied from the Aluminum Association to see how the market
has changed up to today. Product Liability My Company will
have ____________ dollars in liability insurance and will continue such
coverage. This is necessary to operate in front of stores. Legal and Government The State and Local
ordinances or zoning laws that may impact our product (if any) are minimal due
to the nature of the business. My Company will stay abreast of legal issues
facing our industry through industry publications and legal government risk
reduction strategy. Marketing Plan Coverage My Company's
marketing strategy is to : Pricing The prices for our
products are determined first and foremost by the market value. The price paid
to the public will fluctuate with the market so as to protect the profit margin
as much as possible. If in case the market dipped too uncomfortably low, labor
would be reduced to compensate. I highly doubt that this would happen with the
price of aluminum based on the facts presented in the Aluminum Association web
site. Some pages are included with this letter. Compared to the
competition of local recycling centers, our payout to the public will be lower
due to the cost of convenience. (Open 7days / 24 hours a day) Sales Strategy The RVMs will need
to be put in place as fast as possible to minimize any start up growth delay.
(See Marketing Plan) By keeping the machines and their immediate area clean and
running smoothly, the customer base will become firmly established in a
relatively short period of time. Due to the volume
of cans taken in, My Company should be the largest recycling company in the area
to buy from the public thus we would be able to demand a premium price from
buyers such as _________. The price
difference between what is paid for and received for the aluminum is planed to
remain constant. Advertising and Promotion An advantage to
this style of RVMs is that they advertise themselves in the public. Please see
attached pictures. However, I plan on continuously running a small add in local
newspapers advertising the locations. This will cost about $50 a month. On the
machines themselves, there will be the addresses of the other machines. An
additional possibility is to have a reciprocating agreement with an advertiser
that we will advertise each others' product. Financial Plan Assumptions Our financial
projections are based on the following assumptions: ·
The rent for the machine spots
(location) will be____________________. There may be additional revenue from
advertising on the machine. ·
The electrical costs (approximately $9
a month) will be paid by _______. ·
The machines will be placed in time
and ready for the spring rush on recycling. ·
The price of Gas to be at $x.xx a
gallon. Financial Statements They are included
with this letter Payback Strategy The financial
projections indicate that the loan pay off could be achieved comfortably within
________. I currently plan on paying the loan off at the set time frame until
solid results are tabulated to project an early payoff date. Conclusion |